Strategies for Selling the "Green" Commerical Builder
Tuesday, June 23, 2009 = Price: $139 per logged-on computer
Start Time: 3:00 PM Eastern Time; 2:00 PM Central Time
This webinar is an introduction to the skills necessary in contacting and successfully selling the commercial builders. The shift in emphasis within the commercial builder market segment is growing everyday toward being GREEN. How does that impact the relationship with the supplier/vendor?
- The workshop will begin with elementary language that sales persons need to be able to communicate within their company and the decision maker with the commercial builder.
- Participants will learn the six basic criteria used in determining whether their product or service is “green.” It best be truly eco-friendly. The decision maker will be asking the questions upfront.
- Attendees will learn the five questions that eco-friendly commercial builders ask that conventional builders don’t know to ask. Participants will be exposed to the three basic marketing elements their companies must have in place before trying to sell to this emerging market segment.
This is an incredible amount of material in 60 minutes. Fasten your seatbelts and welcome to the 21st Century as you and your skills grow GREEN!
The presenter, Steve Monroe, AB, CGP, brings nearly thirty years of laughter and tears from working with builders and those who sell to them. He has stayed on the leading edge of trends within the industry including emerging markets such as Green Building. His research and writings in this field allows him to learn and lead workshops for builders and associates as they develop talents and techniques in the field. His newest books, Selling Green In A Black and White World, and Marketing Essentials for Green Builders will be released in January 2010. Steve will speak at the 2010 IBS on green building. He teaches 9 courses to builders as part of the NC Building Institute and is part of the faculty of the University of Housing in conjunction with NAHB.
Click the registration form to enlarge, print and use it to register.
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