By Bob Janet, Sales Growth Expert
Copyright Bob Janet 2009
1. Never run an advertisement unless you can measure the results.2. The only reason to advertise is to make sales.
3. Only advertise in places your customers will see your marketing.
4. If your advertisement worked once it will work again.
5. The best form of marketing is 3rd party recommendations (referrals - word of mouth).
6. Make your advertisements look different than your competition. Be noticed and remembered.
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Bob Janet will be speaking at the CSA Summer Management Conference in July. Click here for more information about the Summer Management Conference.
Bob Janet will be speaking at the CSA Summer Management Conference in July. Click here for more information about the Summer Management Conference.
1 comment:
Another excellent way to advertise is having an incentiv travel program. Dealers that are now using an incentive program say it is the best advertisement they could have. Happy customers spreading the word for them.
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